Friday, May 20, 2011

BLOGFEST 2011 - DAY THREE, PART 1: Kravet & Lee Jofa Tour, what a day, what a week!! Blogfest 2011 has me so inspired I can barely think straight! Three days of pure design blog LOVE, meeting the best of the best in design, celebrity designers, editors, touring premiere design centers, learning about how my favorite Kravet & Lee Jofa fabrics are designed and made, and maybe the best part of all, meeting my fellow bloggers who I know call my friends!

What a wild experience, and one I will cherish forever. I can not wait for Blogfest 2012, can't imagine how Kravet will top this one!

The incredible Jennifer Powell of Kravet below who was a large part in making Blogfest 2011 the incredible extravaganza that it was for us bloggers and designers.

Here she is in her office at Kravet before taking us on a tour of the Kravet & Lee Jofa headquarters.

Inspiration boards. Love the exploration of scenes and fashion that goes into the designing process. As designers we all need to be inspired and capturing on boards is the best way for me, and apparently them!

Lilly Pulitzer for Lee Jofe, all lined up and pretty!

A neat fact: The word 'Lilly' ca be found in each pattern, see it marked here? 

A fabric version of an Oscar de la Renta skirt, by Oscar de la Renta for Lee Jofa
an 18th century document (on the bottom) translated onto a new Lee Jofa fabric (on top)

more Lilly, please!


my favorite, ikat 

the man on the right has been at Lee Jofa for 40 years, imagine what he knows!

experimenting with color the old fashioned way which can never be replaced by computers

Kelly Wearstler's line 

Moving onto Kravet:
eeee!! pretty 

 loved seeing the capability of the design systems, if you can see the monitors, you'll see the play with color from color to turquoise. These images get printed and eventually end up on the fabrics

 cool stuff!!

more beauty

 Kravet does a lot of work for Disney, and we were told that in every Disney fabric you can see mickey and minnie, can you spot them below??

More Kravet for Disney

Art History appreciation, love it!! 

Indochine by Barbara Barry

 Like a kid in a candy store I was!!


  1. FANTASTIC! Thanks so much for posting so many photos- it really gives us a feel for what went on (just like we were there!). I can imagine how inspired you are right now --- enjoy all the positive energy and creativity flowing around!

    Thanks again and Best Wishes,

  2. Love the look inside Lee Jofa, thanks!

  3. Beautiful stuff! I would be a kid in a candy store, too!! Hopefully I'll be able to go next year!

  4. This must have been one of the best things about Blogfest!! How wonderful to learn more about these amazing fabrics! Thank you for posting ; )

  5. Oh MY! I am in heaven just looking at these fabrics. What a great experience. I hope I can go next year.

  6. ok I don't really have comment because I am just breathless right now...I would have been a kid in a candy store!!! soo much to see!! oh the colors, design and crispness of the fabric! wow!! thanks for posting I was hoping someone would post some good photos!

  7. Oh my!!! What a fabulous time:)

  8. Really great blog. My friends referred me your site. Looks like everyone knows about it. I'm going to read your other posts. Take care. Keep sharing.

  9. How interesting! I've been sewing lately and love putting together fabric and embellishments! ♥