I've been running into Soludos all over the web and after visiting their website last night, am completely smitten. Their shoes are sweet, but the lifestyle and culture they have created around their brand is what really got me. They did such a great job, with their website alone, of creating this vibe of "life is good when you're under the sun", one that speaks loud and clear to me.
Soludos is currently hosting a contest, Endless Summer, asking folks to submit photos that "capture those chill summer vibes we love so much":
This right here to me is what makes a brand successful. Getting your people back in touch with what they love so much and involving them in the product is a win-win. Soludos is clearly trying to connect their shoes with those "chill summer vibes we love so much", and what better way than to put the challenge in the hands of the customer.
I had a little fun with the Endless Summer contest and submitted some of my own (right here on Shorely Chic!)
After all this, I think I'm pulling the trigger and purchasing these cuties:
Do you have any favorites?