Wednesday, September 22, 2010

What's New What's Next is Today in NYC!

Today is another big design day for Shorely Chic - The New York Design Center has dubbed design bloggers 'The New Curators' and they have asked me to be a live blogger at the What's New What's Next event today and their headquarters, 200 Lex (Lexington Avenue). I am so excited to be blogging from this fantastic design event and will be stationed in the Aqua Gallery Showroom.

I first saw this showroom last week during a visit to the NYDC and was so amazed when I walked in. I had never seen such modern and organic artwork in the form of light. A very cool concept turning artificial lighting into something so natural looking. Aqua began in 1994 by photgrapher Albi Serfaty and designer Ayala Serfaty whose main goal was to produce lighting and furniture with an artisitc vision. They have certainly accomplished this goal:
To me, these look like the lighted wonders of the sea, jellyfish

this effect is made from a felt like fabric. cool, right??

wouldn't this be the greatest little night light?

sun chandelier!

I hope to learn lots more tonight about this awesome collection, as well as listen to presentations from the best of the best in design, and meet lots of fun people!

All are welcome to attend What's New What's Next in New York today. Email me with any questions at .

Stay tuned for live tweeting from the showroom at!


  1. so beautiful and organic. would be perfect for a chic home at the shore :-)

  2. Congratulations - you must be so excited! If only I wasn't half way around the world, it sounds like an amazing event. Best of luck with it. K xx

  3. That showroom was so ethereal and awe-inspiring! So happy to have had a chance to meet you too. Love your stylish beach aesthetic.